Recently, many of you have likely come across the EU’s new regulation—the PPWR.

What is PPWR?PPWRIt is a new and mandatory packaging regulation in the European Union, which was formally implemented on August 12. It requires that the packaging of all goods entering the EU market must comply with stringent environmental and safety standards. In other words, it involves the design of packaging, materials, reduction, recyclability, reuse, and related management after entering the market.

For brands that export, especially those involved in the EU market, when choosing packaging in the future, you may need to consider more than just whether it looks good, how much it costs, and whether it can be produced.
You should also start to pay attention to: what are the materials? Is the structure reasonable? Are the relevant materials on file? What tests or proofs are needed? How to bear the relevant responsibilities after entering the market?

Suggested actions: 1. Internal investigation 2. Claim report 3. Design adjustment 4. Document preparation 5. Focus on 2030 node

Tips: This article is popular science. Please refer to the EU official regulations and the latest official explanation for details ~
# PPWR# Packaging Industry# Packaging Design# Packaging Printing# Export Packaging# Brand Packaging# Packaging Knowledge# PPWR Regulation# EU