Every Mid-Autumn Festival, it’s a crucial battleground for major brands to launch their holiday marketing campaigns. For brands, the Mid-Autumn Festival gift box is a huge circle-breaking campaign. The long-tail effect can often break through the restrictions of the festival cycle, and even after many years, it will still be mentioned by consumers, forming a long-term brand memory.

As a result, more and more brands begin to pay attention to the design value of gift boxes, so that a holiday gift has a longer-term influence through structure, vision and experience.

This time around the theme of the Mid-Autumn Festival, we selected some design products,Around different structural forms and design languages, more customized packaging is provided for brand gifts.

Double Drawer Lid Gift Box

Fusion of traditional interest and innovative interactive experience

We take the retro Mid-Autumn Festival elements as the design direction,Gold stamping processStrengthen the visual level, so that the Mid Autumn Festival image more texture.

Open the lid, you can see in the three-dimensional paper carving process, the picture presents a rich level;Press the switch, the light is on, the jade rabbit rotates,Add an open surprise and interactive experience to the gift box. At the same time, it also integrates the artistic conception of Mid-Autumn Festival into the gift box and becomes an experience with memory points.

Drawer with door handle design, strike a balance between function and vision, so that the gift box has both display value and interesting experience.

Eight-compartment double-layer storage gift box

Taking into account aesthetics and practical storage expression

This gift box featuresRotary design process, The opening method is driven by the top wooden handle to make the opening process more interactive. Gift box cover blend inOriental flower element pattern designIt presents the traditional aesthetic conception with delicate pattern language and shows the elegant charm of Chinese aesthetics.

Double-layer structure with eight independent space, not only show the value of gift box storage, but also meet the combination of different gifts, so that moon cakes, cakes and other products to achieve classification. Through the integration of structural innovation and aesthetic function, create a packaging solution with both experience and practicality for the brand.。

Open Door Moon Cake Display Gift Box

Integrating Oriental Aesthetics into the Opening Experience

Oriental aesthetic elements for design inspiration, throughOpposition door structureCreate a more ceremonial open-box experience.

The appearance of the gift box is made of shell paper material, and the unique texture and luster give the gift box a richer visual impression. Combined with open-cut laser window elements, traditional patterns and modern packaging language blend.

The inner box adopts Chinese red visual expression,Bronzing design with window elementsAdd to the atmosphere of the Mid-Autumn Festival. In addition, the gift box incorporates ingenuity in its structural design, through ingeniousfolding structure design, the gift box can be converted into a Chinese desktop shelf after opening.

Let the packaging not only gift value, but also can be applied to the daily scene, enhance the brand value.